NEW COLLECTION — LIVE

The OriginalBlaatrøie Collection

Person standing on a large rock at a rocky beach, gazing into the distance. Wind blows their hair, creating a serene, contemplative scene.

Reintroducing The Blaatrøie Original

After several years in development, we are proud to finally reintroduce a timeless classic from the archives: the Blaatrøie Original.

First crafted in the 1860s by our original founder, Ole Andreas Devold, this sweater was designed to withstand the harshest elements at sea. Its distinctive, tightly knit, and water-repellent construction ensured warmth and protection against any weather, for fishermen, workers, and sailors alike.

Now, 160 years on, we have carefully recreated this iconic piece—tailored for modern life with a new unisex fit. Made from 100% superfine merino wool, it promises exceptional softness and breathability. Available in three styles—solid dark navy, off white, and an embroidered version as per the original design—the Blaatrøie Original is an icon reawakened.

A black-and-white collage with a portrait of a man above a photo of a busy textile factory. A business card is centrally placed.

New Arrivals — The Blaatrøie Collection

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Person in a beanie and sweater sits on a rock by a rocky shoreline, looking at the camera under a clear sky.
Seagulls perched on a rocky cliff, with one in flight above, against a textured stone background.
Black and white photo of a tram entrance with an advertisement for Devold's products on the door. The sign above reads "FULGT."
A person stands on a rocky beach, wearing a dark sweater over a white shirt and jeans, with hills and the ocean in the background.
Person standing in a grassy landscape with hills in the background, wearing a dark coat and white hoodie. Wind is blowing their hair.
Person with long hair stands outdoors, looking to the side, with a blurred landscape in the background.
A collage of a smiling man in overalls, a man on a boat, and a vintage ship, set against old document cards.
Person in off white Blaatrøie and beanie, facing the ocean on a cloudy day, with a beige scarf draped over their shoulder.
A worn, taped book cover partially reveals a black-and-white photo of a smiling person holding a braid against a black background.
Black and white photo of workers repairing a ship, overlaid with a vintage photo of a sailboat tied with red string.
A person in a navy sweater stands on a beach at sunset. The top image shows a side view, while the bottom shows a front view with tousled hair.